Brand Spotlight

Investigating Fendi’s Support and Investment Stance on Israel

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Amidst ongoing global scrutiny of corporate ties to Israel, questions arise regarding Fendi, the illustrious Italian luxury fashion empire renowned for its opulence, stance and support concerning the Israel-Palestine conflict, prompting a closer examination of its actions and affiliations.

Boycott Fendi
Boycott Fendi

Controversies Surrounding Fendi and Luxury Brands

Fendi, under Bernard Arnault’s LVMH ownership, faces significant backlash for its association with Israel through Arnault’s investments in Israeli companies like Wiz. This controversy extends to luxury brands such as Louis Vuitton, also under LVMH, accused of appropriating the Palestinian Keffiyeh and profiting from it without recognition or backing for the Palestinian cause.

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These actions exacerbate concerns regarding cultural appropriation and insensitivity within the fashion industry, further tarnishing the brands’ reputations.

  • Fendi, a luxury brand owned by Bernard Arnault’s LVMH, is under scrutiny due to Arnault’s substantial investments in Israeli companies.
  • Bernard Arnault, LVMH’s chairman and the world’s wealthiest individual, has heavily invested in Israeli cybersecurity firm Wiz, alongside billionaire Howard Schultz, raising concerns about Fendi’s indirect support for Israel.
  • The controversy extends to Fendi and other LVMH luxury brands like Louis Vuitton for appropriating the Palestinian Keffiyeh, a symbol of Palestinian resistance, and selling it as high-end fashion items.
  • Fendi’s and Louis Vuitton’s commodification of the Keffiyeh without acknowledging its Palestinian origin or showing solidarity with Palestinians has sparked outrage and accusations of profiting from oppression.
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Link Proof:

  1. https://boycott.thewitness.news/target/fendi
  2. https://www.timesofisrael.com/luxury-goods-magnate-bernard-arnault-invests-in-israeli-cybersecurity-firm-wiz/
  3. https://images.dawn.com/news/1187752
Luxury Brands Fendi And Lv Under Fire For Selling Palestinian Keffiyeh And 'profiting Off Oppression'
Luxury Brands Fendi and LV Under Fire for Selling Palestinian Keffiyeh and ‘profiting Off Oppression’

Based on the aforementioned facts, it’s evident that Fendi has contributed to providing economic support to Israel, primarily through its parent company, LVMH. Furthermore, Fendi has stirred controversy with its Keffiyeh products.

As individuals focused on peace and anti-colonialism, we are urged to refrain from purchasing or consuming Fendi products due to their strong economic ties with Israel as an occupier of Palestinian land.

Sustainability strategist focused on ethical business solutions. Believes in the power of 'people, planet, and profit' for a better world.

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